Oh no.
I'll be honest. While developing this portfolio, I prioritized the exciting and creative aspects and neglected the functionality on smaller screens.
Despite my oversight, I hope you won’t be deterred from exploring my portfolio on a larger screen. You can also check out my resume.
Psst, if you don’t mind viewing broken non-responsive pages, feel free to click here for a sneak peek.
Finding product-market fit for Sweden’s biggest rental platform, and making it look and feel awesome in the process.
Finding product-market fit for Sweden’s biggest rental platform, and making it look and feel awesome in the process.
Work in progress. Consider this case is a sneak peak at the various things I am up to at Qasa. I will populate this case with more recent design work as things get released.
Qasa is Sweden’s largest home rental platform, providing a safe and secure rental process for both landlords and tenants. As the first designer to join Qasa, I was thrilled to be part of a small startup with big plans to become Europe’s largest rental platform.
My work at Qasa has focused on three main areas: designing features to find the perfect product-market fit, building a design system to enable designers and developers to create nice holistic designs, and to continuously push the heights of the product’s beauty and usability.
Company
Qasa
My role
Head of design
Product design (UX/UI)
Design system owner
Date
2021 – Current
Credits
Johan Carlsson and Bea Nilsen Blid, Design collaboration
Johan Carlsson and Hugo Holm, Design system collaboration
Qasa is on a mission to revolutionize the rental market, creating a level playing field for all by simplifying the process of finding the perfect home or tenant. This vision drives our product strategy, which involves a lot of prototyping and iterative product development to find a good product-market fit.
I have played a key role in designing a handful of innovative experimental features. These include Instant Match, enabling landlords to secure a tenant even before they list their property, our Qasa Agent service that offers professional rental support and 3D viewings that provide prospective tenants with a virtual tour of the property, eliminating the need for in-person viewings.
The impression that customers have of Qasa is largely shaped by their experience with our product. Therefore, it is paramount that our product is user-friendly and aesthetically pleasing, to ensure that customers view us positively.
I am continuously striving to elevate the design of our product, both in terms of its functionality and visual appeal. Currently, I am working on a new design foundation that encompasses a new brand identity and a more comprehensive approach to design throughout our product. Although the latest designs are not yet available, I am excited to share them with you as soon as they are launched.
Our design system is composed of two parts, a foundational part and an extended Figma component library. The foundational part of our design system is rigorously synced between Figma and FrontEnd, and is documented online through Supernova. This foundational part enables us to easily collaborate between designers and developers. Our extended Figma component library serves as a catalog where we document and store components that require flexibility or are too complex to sync with FrontEnd in detail.
I took the initiative to develop a comprehensive design system that would enable us to achieve greater design coherence throughout our product. By implementing this design system, we have been able to achieve a greater degree of design consistency, which has enhanced the overall usability and visual appeal of our product.
